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[1][2][3][4][5][6][7]
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PSA for Cartoon Network. The campaign had the objective of stimulating kids to go outside and play. The Network is trying to revert a tendency of the young public of staying indoors, specially in the big cities. Once the initial cut was established by the client, Fuel was approached to give a look and feel for the environment and animate it. The shots were first rotoscoped and then a 3D environment was created with the animation of the main elements, typography and dynamic arrows.
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Credits.........: Justin Leibow, Hugo Werner
Year............: 2002
Agency..........: Fuel Design
Participation...: ***** |
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